Your behavior on websites and within apps at the least is being tracked by the company behind the website or app. These audiences are then sent to advertising networks like Google so that the eCommerce company can show you ads for that product you viewed but didn’t purchase, but on other sites you visit. It allows companies to create audiences based on visitors to their site that have done something, like visited a certain page, viewed a certain product, or even added a product to their cart but didn’t ultimately purchase. This advertising is called retargeting (or remarketing). A bit creepy, right? This scenario is a perfect example of how your data is being used by companies for advertising. We’ve all been on an eCommerce website and viewed a product but not purchased it, and had that product then seemingly follow us around the internet on other unrelated websites. Let’s talk about how your data is used in advertising. Your online data has a lot of uses for other people, whether they work for a company or within a government. Before we get into Brave, I want to paint the picture for why the Brave browser is so beneficial. These are all important questions I will answer along with providing one solution to better take control of your online data and privacy: the Brave browser. What are we to make of this? Is our online data and privacy within our control? What is our data even being used for? Are there any personal privacy and security concerns with the data being collected about us? And how can we opt-out of this tracking should we want to?
While the Pew research focused only on Americans, I’m confident we would see similar results from people in other countries around the world.
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